Once again a company is trying the “content is free” business model - which might be ok for a start up, but it’s ridiculous for an established internet behemoth like Amazon. It’s almost like we need some regulations on internet merchandisers larger than “X”.

Authors are upset with Amazon. Again.

For much of the last year, mainstream novelists were furious that Amazon was discouraging the sale of some titles in its confrontation with the publisher Hachette over e-books.

Now self-published writers, who owe much of their audience to the retailer’s publishing platform, are unhappy.

One problem is too much competition. But a new complaint is about Kindle Unlimited, a new Amazon subscription service that offers access to 700,000 books — both self-published and traditionally published — for $9.99 a month.

It may bring in readers, but the writers say they earn less. And in interviews and online forums, they have voiced their complaints.

More: Amazon Offers All-You-Can-Eat Books. Authors Turn Up Noses.